Be the News!

10 Aug

Are you looking for cost-effective ways to drive traffic to your pharmacy?  National Prescription Drug Take-Back Day is September 26, 2015 from 10AM to 2PM and it may be just the thing to do a little good and drive traffic your way!   Partner with a local law enforcement agency and you can make it a real Public Relations campaign with impact.  You can find many free marketing tools and more details by clicking here.

The National Prescription Drug Take-Back Day addresses a vital public safety and health issue.  Many Americans are not aware that medicines that linger in home cabinets are highly susceptible to misuse and abuse. Rates of prescription drug abuse in the U.S. are high, as are the number of accidental poisonings and overdoses due to these drugs.  Studies indicate that often abused prescription drugs are obtained from family and friends, many times from the home medicine cabinet. In addition, many Americans are not aware of how to properly dispose of their unused medicine.  They often flush them down the toilet or throw them away, neither of which is safe.  Take this information and be the Pharmacist that Cares.  More and more Independent Pharmacies are looking to distinguish their pharmacy and the services they offer.  Offering a Take-Back Day establishes you as a pharmacy that cares.  It also gives you a chance to engage with new potential customers.  With the help of authorized law enforcement and the marketing tools given to you in the link above, you can execute this event with minimal expense, which is a plus as well.  Play your cards right and the PR you generate can be your ad budget.  Get the law enforcement group you choose to work with to notify media.  Make it easy and give them a press release release that is ready to go and emails to send it to.  Finally, remember once you get new people to your pharmacy, you want them to come back.  Be ready with discount coupons, free screenings, free medicine consultations to ensure you get new customers from the event.

The DEA has been organizing National Prescription Drug Take-Back Days since 2006 about every 6 months.  This is great because you can take their efforts and make this a bi-annual event for your pharmacy.  Once you do it once, you have  a template and every 6 months you have a Signature Event that you can make better each time you do it.  You can earn the trust of the public and do something good for the community that supports your pharmacy!

 

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